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Influence and Stakeholder Management

Enhance your competencies in interpersonal skills and communication


Influence and Stakeholder Management is a two day course where participants will learn about stakeholder management and methods to meet and exceed stakeholder expectations.

You will learn to use the psychology of power and persuasion to engage and influence stakeholders. Individual and team exercises will be utilised to advance verbal and non-verbal communication techniques and skills. Using in-class case studies, you will be introduced to proven methods of negotiation and conflict resolution. Communication breakdown is the greatest cause of project failure, because it is the one area where we make the most assumptions. As some claim that a manager’s job is over 80% communications, each participant will have an opportunity to practice key skills involved in communication and persuasion.

Participant Perspective: Mecki

  What You Will Learn

During the course participants will gain knowledge on the following topics:

  • Basic communications planning
  • Stakeholder management
  • Communication styles (e.g., generational differences)
  • Communication mediums
  • Silence and non-verbal communication
  • Conflict resolution and negotiations
  • How to determine power bases, influence, and persuade
  • Create a detailed communication plan
  • Create a stakeholder management plan
  • Increase stakeholder buy-in
  • Conduct effective interviews
  • Have heightened awareness of non-verbal cues
  • Understand and use techniques of power, influence, and persuasion


As managers we use communications to meet or exceed stakeholder expectations, to assign and monitor work, to resolve conflicts and negotiate for successful completion of work requirements, however, we do a great deal of talking that isn't really communication. Communication needs to be purposeful and requires sufficient planning to increase the likelihood of success and even though the concept can be simply, they are often difficult to apply. Through this course, you will learn these concepts and how to overcome difficulties in applying them. You will also practice key sills involved in communication, persuasion and negotiation.

Much of the communication we learn in management programs is about verbal communications that only accounts for a small portion of communication.  In this course you will spend time understanding and applying effective listening and non-verbal communication skills.


  Program Content

Learning Outcomes:
At the end of the course, participants will be able to:

  • Create a detailed communication plan
  • Create a stakeholder management plan
  • Increase stakeholder buy-in
  • Conduct effective interviews
  • Have heightened awareness of non-verbal cues
  • Understand and use techniques of power, influence and persuasion

Management Competencies addressed:

Participants will enhance their competencies in interpersonal skills and communications.

Instructional Approach:

This course is made up of short lectures, multiple table exercises, a case study, video clips, and games.  You will undertake individual and team exercises.   You will also use peer reviewed exercises to gain personal awareness, and to become more adept at providing feedback to other team members. You are guaranteed not to be bored!


Detailed Agenda

Day 1

8:30 to 9:00 Introduction
9:00 to 9:30 Stakeholder Management Fundamentals and Model

  • Who are Stakeholders
  • Why is Stakeholder Management Important
  • Stakeholder Model
    • Identify Stakeholders
    • Understand Stakeholders
    • Build Trust
    • Respond to Stakeholders
    • Monitor and Control Stakeholders

9:30 to 10:00 Stakeholder Identification

  • Stakeholder Identification Methods including the Salience Model
  • Exercise – Fraser River Debris Program

10:00 to 10:15 Break
10:15 to 12:00 Stakeholder Understanding and Mapping

  • Stakeholder Assessment
    • Determining Urgency/Legitimacy/Power
    • Determining Needs and Expectations
    • Preferred Communication Styles
  • Exercise – Stakeholder Map

12:00 to 1:00 Lunch
1:00 to 2:00 Build Trust

  • What is Trust?
  • The Business Case of Trust
  • Exercise –
    • How do you Build Trust?
    • How do you Repair Broken Trust?

2:00 to 3:00 Respond To Stakeholders

  • Psychology of Influence and Persuasion
  • How to Achieve and Maintain Stakeholder Buy-in

3:00 to 3:15 Break
3:15 to 3:45 Exercise – Case Study
3:45 to 4:15 Stakeholder Monitoring and Control

  • Expectation Management
  • Engagement Management
  • Exercise – Stakeholder on a Page


Day 2

8:30 to 9:00 Communication Models

  • Sender Receive
  • 3 Way 

9:00 to 10:30 Non Verbal Communication

  • Para Verbal
  • Exercise – Stakeholder Sort
  • Non Verbal
  • Exercise – ABC Game

10:30 to 10:45 Break
10:45 to 11:00 Communication Mediums

  • Face to Face
  • E-mail/Text
  • Telephone
  • Shared Data Bases
  • Web Conferencing
  • Exercise – Three Hour Tour

11:00 to 12:00 Communication Styles

  • Assertive vs. Expressive

12:00 to 1:00 Lunch
1:00 to 1:30 Communication Barriers

  • Noise
  • Generational Differences

1:30 to 2:00 Communication Plan

  • Goals and Objectives
  • Key Messaging
  • Distribution, Retention, and Knowledge Management
  • Exercise – Communication Key Messaging 

2:00 – 3:00  Issue and Conflict Management

  • Issue Identification Ownership and Resolution
  • Conflict Resolution Styles

3:00 to 3:15 Break

3:15 to 4:15 Negotiation

  • Negotiation Model
    • Prepare
    • Discovery
    • Bargaining
    • Commitment

4:15 to 5:00 WRAP UP

  Who Attends

This outstanding course is for anyone who would like to improve their
competencies in interpersonal skills and communications in order to manage
stakeholders more effectively:

  • Directors
  • General Managers
  • Project Managers
  • Project Coordinators
  • Team Leaders
  • Executives
  • Salespeople
  • Business Owners
  • Systems, Manufacturing and Operations Personnel
  • Corporate Department Heads
  • Engineering Professionals

  Fees and cancellations

Course tuition for the Influence and Stakleholder Management course includes:

  • Lunch and Refreshments
  • Course Materials

$1254.75 ($1195 plus G.S.T. including refreshments, lunch and all course materials).

Team Savings:

  • Save 10% per registrant with a group registration: 3 or more people from the same organisation registering at the same time.
  • Seating is limited so register today! Please fill out the online registration form and select 10% group discount as the payment option.

*Discounts cannot be combined with any other discount or special offer.

A full refund can be issued for written cancellations received a minimum of 21 days before the program start date. Cancellations received with less than 21 days notice will be refunded less a $200 administration fee.


Dale Christenson, PhD, PMP
President, Project Management Centre of Excellence Inc.

Dr. Dale Christenson, president of the Project Management Centre of Excellence Inc., specializes in project management training and consulting. Dale is a Certified Management Consultant and Project Management Professional. He combines an extensive academic background with real-world expertise in the areas of program and portfolio management, organizational development, change management and critical project success factors. He's held various project management leadership positions in the public and private sectors.

Dale has a Doctorate in Project Management from Royal Melbourne Institute of Technology University in Australia and holds undergraduate and graduate degrees, diplomas and certificates in Criminology, Counseling Psychology and Project Management. Dale has 10 peer reviewed journal articles to his credit and is a frequent speaker at conferences. He is the winner of the Project Management Institute's (PMI) Project of the Year Award and the winner of the Canadian Institute of Public Administration Leadership Award.

  Professional Development Units (PDUs)

Attendees to this program are entitled to 14 Professional Development Units (PDUs) from the Project Management Institute (PMI)® upon completion
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The Project Management Institute (PMI)® Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.

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Dates and Location:

Victoria - May 14 - 15, 2018
9:00 am – 4:30 pm each day

Fee: $1254.75 ($1195 plus G.S.T. including refreshments, lunch and all course materials).


This course takes place at:


Vancouver Island Technology Park
#2201 - 4464 Markham Street
Victoria, BC V8Z 7X8


​To discuss this course further:

call 250.721.6429 or email:


Other Project Management programs offered at UVic:
Masters Certificate in Project Management
Contact: University of Victoria, Peter B. Gustavson, School of Business
   PO Box 1700 STN CSC, Victoria BC V8W 2Y2, Canada
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